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The Luce Ride
May 26th, 2024

The Luce Initiative is raising funds to help high-impact mental health programs provide support services to individuals and families in immediate need.

All proceeds from The Luce Ride will go to Family Navigation Project at Sunnybrook, an organization that provides expert navigation of the mental health and addictions service system for youth and their families, who are living in the Greater Toronto Area.

Your participation in this event will help bring the light of a brighter future to those struggling with mental illness.

Together we can provide MORE HELP NOW.


Luce Ride

May 26th 2024
Hockley Valley Resort


Presenting Sponsor


Early-bird Registration Fee of $75.00 with discounted registration until May 1st, 2024

Standard Registration Fee increases to $100.00 after the Early Bird Cutoff (after May 1st, 2024)
Minimum Fundraising of $200.00
All riders receive an event jersey if registered before May 1st, 2024
For every incremental $100 raised, the rider will get a raffle ticket.

Please note: All riders are expected to raise a minimum of $200 above the Registration Fee. 

After Registration, you will be directed to the Donation site to complete registration.

The Rides
  • Marked Routes with On-Road Support

    •     (We highly recommend you download the routes to your bike computer)

  • There are three Distances to choose from; see routes below.

  • Paced accordingly with B1 -A Group, B Group, C Group

  • Limited in size (only 100 riders per day) for a more personal feel

  • Scenic Road course

  • Want to Rev-it-UP (Cash Prizes)

  • B1 Strava KOM Challenge - Top 3 women / 3 Men    

  • All riders receive an included Italian Ricerca Lunch with beverages and Free Draw Prizes

  • Marked Rest Stop at the (33km) and (49km) mark, hosted by Grackle Coffee Co.

When are we going?


  • May 26th, 2024

  • Start and finish at Hockley Valley Resort. (Map)

The Routes

B1 Luce Ride 61k  

B1 Luce Ride 86.52k

B1 Luce Ride 124.27k    

KOM & QOM Challenge with Cash Prizes Men & Ladies

(Note: Ride Routes and Times are subject to change as traffic and route construction are evaluated).

Important Information
  • Parking at the start/finish

  • Please load the routes on your bike computer

  • This is not a timed ride or race!

  • Ride rain or shine! No refunds are available

  • Road bikes are highly recommended; routes are mainly on road surfaces.

  • Ride is lightly supported – please make yourselves self-reliant, as it's always best. Pack tubes, pump, water and food! Even though we will have a mid-ride sponsored fuel stop

  • Come prepared with fuel and hydration

  • The Highway Traffic Act applies. The roads are not closed. You are expected to follow all traffic laws. Safety First! Always be alert of others using any roads or trails.

Feel free to message B1 Gruppo at for any additional information.


ALL events will comply with all local and provincial health regulations.

All local and provincial traffic laws will and must be respected.

Do you have an idea for a new location for a B1 Event?

Drop us a line at:

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